Authentically Crafted in the UAE
World Wide Delivery
From Abu Dhabi to the World
Where Hidden Scents Awaken the Imagination
Chasing Dreams through Scents
Hocus Pocus: A Fragrance Journey
Welcome to Hocus Pocus, where we illuminate the beauty in life’s simplest moments, from a bright smile to the lifestyle we cultivate. Founded by an Emirati family from Abu Dhabi, Our brand is proudly led by Reem Al Breiki, flanked by her talented children, Ali and Dhabia Al Rashdi, embodying a legacy of Innovation and Excellence.
We deeply cherish the essence of inner beauty, drawing inspiration from nature’s subtle marvels. Through our exquisite fragrance artistry, we aim to embody heartfelt and ethical principles.
Our mission transcends beyond creating unique Artisanal Perfumes; it is about fostering a belief in oneself and recognizing the unique gifts each individual carries within. By embracing this belief, we strive to spread positivity and inspire change in the world. Each act of kindness, no matter how simple, holds the power to spark a ripple of positivity. Together, we can weave a tapestry of hope and inspiration, illuminating the path to change. By nurturing this belief, we aspire to sow seeds of goodwill and radiate positivity, lighting the way for others to join us in this transformative journey. Our creations are designed to uplift, making elegance accessible to all and sparking a sense of magic in everyday life.
Ali Al Rashdi
Chief Imagination Officer
Co-Founder
Dhabia Al Rashdi
Chief Dreaming Officer
Co-Founder
The story:
The enchanting story of Hocus Pocus comes alive in a vibrant backyard, where spirited Ali and imaginative Dhabia delight in a world filled with colors and scents. Every day, they spin and frolic among the blossoms, gathering the sweetest flowers to extract their magical aromas and craft enchanting perfumes. With dreams in their hearts, they present their delightful blends to their mother, whose joy inspires her to transform their playful creations into a cherished Artisan Boutique.
Today, Hocus Pocus embodies the joyful spirit of childhood creativity and love. Each fragrance is infused with a legacy of dreams, and with every bottle we craft, we dedicate ourselves to uplifting our community. Our aim is to share this magic with the world, spreading the enchantment of Abu Dhabi far and wide. Each breath unveils a moment of wonder, a timeless reminder of enduring magic.
Every product is a reflection of our Emirati roots, showcasing premium blends and exquisite packaging that celebrate our culture. By prioritizing local craftsmanship, we guarantee that each item exemplifies top-notch quality while supporting local manufactories.
At Hocus Pocus, we believe that true beauty extends beyond mere appearance; it’s an emotional journey that nurtures authentic connections. Our dedicated team collaborates with leading local Fragrance Artisans to curate a unique range of perfumes, ethically crafted with care. We emphasize clarity, transparency, and consistency, ensuring that our customers and partners can fully trust our brand, our products, and our commitment to the values that truly matter.
Join us in celebrating beauty that resonates deeply!